This lip balm is very sheer. Don’t be fooled by the dark color of the bullet, it is a red at best.
You can layer it on for more pigmentation, but the best I got out of it was a bright red, not a berry.
I really do like this product for giving a natural flush to the lips. It looks like you’ve just bitten into some berries and they’ve stained your lips. But, if you’re expecting a deep plum or berry shade this is not the product for you.